Veterinary Practice Management Program
The Veterinary Practice Management Program (VPMP) is designed for veterinarians, veterinary practice technicians, and the practice team manager with business decision-making responsibility that seeks improved profitability, a competitive advantage, and long-term success. The program supersedes the Veterinary Management Institute (VMI), which was conducted by Krannert faculty in collaboration with AAHA for more than 20 years. The new collaboration between Krannert and the Purdue University College of Veterinary Medicine incorporates the strengths that were part of VMI, but targets a broader range of veterinary professionals and fosters more networking and interaction between colleagues, program faculty and alumni.
VPMP Program Overview
The need for professional advancement in the face of accelerating change has long been an accepted fact of the medical/scientific community. This is particularly true for the practicing veterinarian. In this economy, veterinary professionals will face an increasingly competitive business environment brought on by new and expensive advances in surgical equipment, medical treatments, computer and communication technology, and the progression of corporate ownership, practice consolidations, and pet superstores. As a consequence, veterinarians who lack a broad-based understanding of business will find the economic viability of their practices challenged.
To help meet those challenges, the Veterinary Practice Management Program has been developed by Purdue’s Krannert School of Management and College of Veterinary Medicine. It is an intensive, four-module, management education program offering graduate-level instruction on core management issues. The program is held at Purdue University's West Lafayette, Indiana, campus and offers an exciting, academically stimulating course of study. Courses draw upon the faculty and resources of Purdue University's Krannert Graduate School of Management as well as guest faculty selected for their academic credentials and experience in management.
Who should attend?
Veterinarians, veterinary technicians, practice manager, and veterinary students. There are significant benefits from having two people from one practice attend the program. Attendees are better equipped to develop a more in-depth plan to help their business side of animal care practice.
Participants should follow the four program modules offered in this order: Human Resource Management, Accounting and Financial Management, Marketing, and Strategic Thinking. This is important since during the later modules, participants will have opportunities to interact with faculty from previous modules and discuss progress in implementing the new ideas developed during the program.
Strategic Thinking module - February 2014
For individuals who previously attended VMI program modules, the Strategic Thinking module will take place February 13-16, 2014. See schedule page for this and other upcoming modules, or contact Cathy Garrison at 765-494-1554; email@example.com for additional information.
Information session webinars
The information sessions introduce the four modules of the program, explain the cohort approach, present our alumni impressions, and answer questions.
We invite you to watch the recorded versions of the webinars by clicking on the links below: