Marketing Management

Module Description


Consistent with your business mission, this module maximizes the impact of marketing strategies, and provides solutions to help market your practice successfully to clients. Topics include the study of client /buyer behavior, advertising and promotion, on-line marketing, market segmentation, competitive analysis, and pricing issues. Case analysis and related class discussions will provide participants with experience in developing appropriate marketing strategies and in choosing tactics to implement a marketing plan for their respective practices.

Guest Speaker:
Bill Schroeder

Bill Schroeder, Vice President - InTouch Practice Communications, Inc.
Title of Talk: Improving your Practice Through Social Media


Professor

Daniel McQuiston, Ph.D.

Daniel McQuiston, Ph.D., is associate professor of marketing in the College of Business Administration, Butler University. Dan's teaching interests include marketing management, industrial marketing, personal selling and sales management, marketing decision making, organizational buying behavior, strategic alliances in industrial distribution channels, customer service, and agricultural marketing.

Dan brings solid Purdue teaching experience, having taught in Krannert's flagship executive MBA program and its food and agribusiness MBA program conducted with Purdue's School of Agriculture. He also teaches a range of non-degree marketing and sales programs throughout the world. Most notably, his marketing program for the restructured Hungarian Telephone Company, MATAV, was cited by The Wall Street Journal for its ability to successfully team Hungarian managers with their American counterparts from Ameritech and their German counterparts from Deutsche Telekom.

CVPMAll courses in this program are applicable toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association.